Globalisation or Localisation? In Conversation with Documentary Filmmakers and Food System Scholars

The award-winning documentary *Whose Table, Whose Pasture?* will be screened at the Department of Sociology, Zhejiang University this Friday, 12 June 2026.

 

Following the trail of imported beef and mutton alongside local yak and Tibetan sheep, the film’s director began in Xining’s wholesale and retail markets before heading to street markets, fattening farms and slaughterhouses in Gonghe County. Accompanying livestock buyers to Qinghai Lake, the director travelled around its perimeter to interview herders from various ethnic groups in the surrounding pastoral areas. The film seeks to understand the impact on herders’ livelihoods and ways of life following a sustained drop in local livestock prices and the mass influx of imported frozen meat into the market.

 

As herders on the Qinghai–Tibet Plateau feel the impact of agricultural produce from as far away as Brazil, Uruguay, Australia and New Zealand, how should we understand the food that lands on our own tables?

From pasture to table, which stages and factors ultimately shape the quality, price, and environmental and social costs of our food?

Can geographical indications (GIs) protect local species, industries and the livelihoods of farmers and herders?

What are livestock farmers and slaughterhouses beyond the traditional pastures experiencing?

Why do agricultural and food systems require a sustainable transition, and how can it be achieved?

What avenues for action are open to consumers and civil society organisations?

 

Following the screening, food systems researchers from the Department of Sociology at Zhejiang University will join the audience to explore these questions.

 

A flock of sheep at the home of Niang’ejia, one of the main subjects of *Whose Table, Whose Pasture?* Photo: Jiao Xiaofang

Return visits are a vital component of community documentary practice. In 2025, Jiao Xiaofang returned to the filming location to screen *Whose Table, Whose Pasture?* for the local shepherds. Photo: Jiao Xiaofang

 

 

This Friday afternoon from 15:30–17:30 (12 June), Food think will screen the documentary *Whose Table, Whose Pasture?* at the North Reading Room, Building 8, Floor 10, Chengjun Garden, Zijinang West Campus, Zhejiang University. Friends in Hangzhou are invited to join us.

 

 -Panelists

Li Jingsong: Professor, Department of Sociology, Zhejiang University

 

Zhou Mujun: Tenured Associate Professor, Department of Sociology, Zhejiang University

 

Sun Ruihua: PhD candidate, Department of Sociology, Zhejiang University

 

Chang Tianle: Founding editor, Foodthink (documentary producer)

 

 – Film Synopsis  

*Whose Table, Whose Pasture?* is a documentary based on field research. Supported by Foodthink’s Lianhe Creation Project (联禾创作计划), the director ventured into the pastoral areas around Qinghai Lake to document the impacts brought by the large-scale entry of imported frozen beef and mutton into the local market.

 

Through visits to frozen wholesale markets and cold-chain warehouses in Xining, and by filming local herding families, butcher shops, and fattening farms, the film realistically portrays how imported meat, leveraging its low-price advantage, has impacted the local beef and mutton market. This has directly caused a sharp decline in the purchase prices of cattle and sheep for herders, reduced incomes, difficulties in repaying loans, as well as razor-thin margins and struggling livelihoods for local meat traders.

 

The camera delves into the imported beef and mutton market around Qinghai Lake to confront a harsh reality: within the globalised meat supply chain, who benefits from low prices, and who bears the cost?

 – Director Biography  

Jiao Xiaofang|Documentary director and visual anthropologist, with a long-standing focus on local knowledge, ecological ethics, and women’s experiences in western China and coastal Southeast Asia. Her work blends ethnographic observation with poetic expression, exploring the relationship between people and the natural world, alongside the emotional landscapes of everyday life. The documentary Whose Table, Whose Pasture? (2025) was selected for the 5th World Nomad Film Festival and the 6th China Ethnographic Documentary Film Festival.

 

Qiongwu Danzeng|Tibetan documentarian and community activist, long committed to ecological conservation and film education on the Qinghai–Tibet Plateau. He previously served as coordinator for the Tibetan region project of Village Eye (乡村之眼) in Yunnan, and as regional representative for the Sanjiangyuan Project Centre of Alxa SEE. He is currently the head of the Human–Bear Conflict Project at the Qinghai Province Snow Realm Ecology Education and Research Center. Over the past decade, he has championed film training for herders and community ecology initiatives in regions such as Yushu and Aba, empowering herders to use video to document their own environments and cultures. His work bridges visual media, ecology, and public education, fostering understanding and coexistence between people and the natural world.

 
 

   – How to Join –   

 

Time:

Friday, 12 June 2026, 15:30–17:30

Location:

  • North Reading Room, 10th Floor, Building 8, Chengjunyuan, Zijinjiang Campus (West Zone), Zhejiang University

 Registration:

 The event is free. Scan the QR code on the poster to register.

Attendees from outside Zhejiang University must provide their full name and ID number when registering so we can assist with booking campus access.

*Registration closes at 8pm on 11 June*

 

A quick announcement 📢

 

Tonight at 7:30 pm, the Food & Agriculture Mini Film Festival, hosted by Foodthink, will screen *Asking Rice*, directed by Wang Jue, at Mix Island · Sicily Village. The director will also be present for the post-screening discussion.

 

*Asking Rice* centres on the question, “Who produces our rice?”. Through the life stories of five rice farmers, the film documents the shifts in production methods, daily life, and cultural traditions across rural south-west China over the past decade. Following the film’s temporal and geographical threads, we are invited to reconsider the relationship between food, the environment, and the countryside, and how these dynamics shape our everyday lives.

 

For more information on the Food & Agriculture Mini Film Festival, please see 🔽

 

 

 

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