Late-Night Farm-Support Livestreams: How Much Genuine Emotion, How Much Script?

After four years “infiltrating” e-commerce livestream teams and nine months merchandising, Duan Shichang found rural livestream rooms hiding a tug-of-war between ‘new-generation farmers’ and the algorithm: the grandmother selling salted duck eggs might be an actor, suffering is commodified, and “algorithm lore” is their path to breaking through.