Kicking Coke out of the Olympics? The full story behind the boycott of a soft drinks giant’s multi-billion sponsorship

On 17 July, on the eve of the 2024 Summer Olympics opening in Paris, a coalition of international organisations launched the “Kick Big Soda Out of Sport” campaign, taking on the world’s largest soft drink manufacturers, including Coca-Cola. The initiative contends that “Big Soda” – soft drink industry giants epitomised…