Nine Years Back Home, and I Only Feel I’m Just Starting to Get the Hang of It

Liang Junjie, a post-1980s native of the Shanxi–Shaanxi–Inner Mongolia Loess Plateau, left chemical-fertiliser and pesticide sales to return home and found the brand Xunxiang Dao. Nine years of pitfalls—product selection, processing, packaging, channels—ultimately led him to ecological agriculture and rural study-tour programmes for children.