Does the Loss of Food Flavours Begin with the Seed?

From foraging and hunting to slash-and-burn agriculture, from back-breaking fieldwork to genetically modified crops, drones, lab-grown meat and even AI, from being confined to the kitchen to simply waiting for food delivery, human agriculture and food systems have undergone sweeping, earth-shattering change. The upheavals taking place on farmland reflect the impact of science and technology on agriculture while also exerting a profound influence on the natural environment, farmers, social structures, and human diets and health. Throughout, multinational agricultural capital and government regulation have played decisive roles.

How did these changes come about, and how should we understand them? Whether as consumers or as farmers, as participants in the food and agriculture system, can we find where our interests lie amid competing forces and arrive at the best possible outcome for our labour and our consumption?

The Seed Empire by American environmental historian Bart J. Elmendorf meticulously charts, with detailed evidence and vivid narrative, the history of the multinational agrochemical giant Monsanto, revealing its complete transformation from a chemical company to an agrochemical company and then to a biotechnology company, the social and ecological disasters its products have wrought from the production end all the way to the consumer end, and the means by which it has striven to conceal these damaging impacts and evade responsibility. From a single glimpse, one can grasp the whole picture. While The Seed Empire is centred on Monsanto, it also gives readers a more intuitive understanding of the history and present state of the contemporary food system.

On Friday 16 August at 18:30, we have invited historians, sociologists and practitioners who have long followed and engaged in seed-system work to a Beijing stop of the The Seed Empire book-sharing event, held at All Sages Bookstore. Readers in Beijing are welcome to attend in person or reserve a place for the livestream. Let us together look back on the history of agriculture and look forward to the future of food.

● Readers from further afield can simply scan the QR code above to reserve a place for the livestream or watch a replay.

Since April this year, The Seed Empire book-sharing events co-hosted by Foodthink, SDX Academic, Yali and the Farmer Seed Network have been held in Nanning, Shanghai, Hangzhou, Kunming and Guangzhou. At each stop, guests from diverse academic and practical backgrounds have engaged in dialogue about the book and the broader food and agriculture issues it raises. The organisers have compiled and edited several of these discussions and are sharing them with readers in written form. Full recordings are also available on Foodthink’s WeChat Channels.

 Discussion Guests

Chris St. Cavish

American writer and researcher based in Shanghai, focused on food; author of Yangpan

 

 

 

 

Guan Qi

Seed-system researcher; head of the East Office, Farmer Seed Network

 

 

 

 

Gao Ming

Lecturer in the Department of Cultural Studies, School of Liberal Arts, Shanghai University; rural construction volunteer

 

 

 

 

Wang Youzao

Environmental campaigner; director of the documentary Questions for Rice

 

 

 

 

 

Moderator

Tianle

Founding Editor of Foodthink; Convener of the Beijing Organic Farmers’ Market

 

 

 

 

I. The Lost Flavours of Food

Tianle: Although Monsanto has since been acquired by Germany’s Bayer Group, it was for a very long time an American company. I’d like to ask Chris St. Cavish, an American writer – how do Americans view Monsanto? What did you take away from this book?

Chris St. Cavish: As an American, I’ve always known that Monsanto is a terrible company. This book uses detail and data to prove that the claim GM seeds can cope with a growing world population and solve hunger is really a fantasy, while ordinary people and the environment bear the damage; the only beneficiary is Monsanto itself. Why should we have gone through all this?

Tianle: You were also a chef once, working in fine-dining restaurants in both the US and China, and you’ve continued writing and researching food in China ever since. As consumers of food, what impact do you think companies like Monsanto have had in ways the general public can actually feel?

Chris St. Cavish: When I was growing up in America, people thought these hard, flavourless but good-looking tomatoes were good tomatoes.

● At the The Seed Empire book-sharing event held at the Daxia Bookstore in Shanghai, Chris St. Cavish showed us a bag of tomatoes he had bought online: “This is a bag of terrible tomatoes – incredibly hard, and they land on the floor without so much as a scratch. This is what commercial breeding gives us.” Gao Ming is second from the right; Guan Qi is on the far right.

Chris St. Cavish: In America, unless you live in California or a state close to growing regions, it is hard to get better produce, or you have to pay a great deal more for it. The reason I bring up tomatoes is that I am currently writing a series of articles for Food and Wine (Food and Wine) magazine — a series investigating pork and tomatoes. When I started this research, I asked many chefs in Shanghai which ingredients lose their flavour the fastest. They said pork and tomatoes.

So I started at the farm, working alongside scientists to study seeds and soil management as an entry point into understanding the food supply. When it comes to growing, I am a complete novice. But I was astonished by how disconnected chefs are from the growing process. Chefs do not like the taste of today’s tomatoes, so they add tomato sauce, sugar or MSG to their dishes, but they never ask where they can buy better tomatoes. Today we discuss seeds, agriculture, food, health and flavour, yet not a single chef takes an interest in these topics. I am still trying to work out what matters more for a tomato — its genetic makeup, the ripening process, or soil management? I talk to farmers to understand their perspectives.

Let me give one positive example and one negative one. The positive: I found a tomato grower in Pudong who pays great attention to variety and ripeness. She picks and sells her tomatoes only when they are on the verge of splitting open, even though this means taking a loss. The negative: the head chef of a three-Michelin-star restaurant in Shanghai told me, “Don’t PUA me with your ‘vegetable stories’. I am only interested in vegetables that guarantee quality and consistency.”

I know McDonald’s will never use heirloom tomato varieties, but if even the chef at one of the world’s finest restaurants cannot accept an imperfect tomato, who can? This is not just a chef’s problem; it is a problem for all of us. Who doesn’t love a perfectly beautiful-looking tomato?

In a 2023 study, a group of researchers went to supermarkets in Shanghai and asked shoppers what they considered when picking tomatoes. Everyone mentioned appearance, price and uniformity of size — superficial factors — yet no one mentioned taste. The reason? They feared that an imperfect-looking tomato might be genetically modified. The irony is that, compared to GM tomatoes, a real tomato is not perfect-looking. In the United States, the food movement has been largely driven by well-known chefs and restaurant advocacy; perhaps the most interesting example is Dan Barber in New York.

● Dan Barber has two farm-to-table restaurants in New York, with all food sourced from partner farms. Foodthink has also hosted a book-club series on his landmark work The Third Plate.

Chris St. Cavish: But over the past decade, Barber’s own thinking has shifted too. People have realised that “farm-to-table” has come too late – we should be talking about “seed-to-table”. Whenever you buy ingredients from Hema, Dingdong Maicai, a wet market or anywhere else, their flavour and quality have long since been determined by the farmer and the seeds they chose; even the best soil and cultivation methods can’t undo that.

And yet, in the US, the seed market is controlled by just four companies. In China, as far as I know, there are now over 7,000 seed companies, plus seed exchange and seed conservation – which is a very good thing.

Of course, very few people are advocating for flavour in this area now. In the research I’ve read, scientists are working out how to introduce GABA (a neurotransmitter) into tomatoes to improve people’s mood, how to grow tomatoes on the space station – but they’ve forgotten about flavour. We need yield, we need health, but we also need good flavour. Perhaps we can eventually find a way to strike the right balance.

Gao Ming: I may not entirely agree with what Chris said about focusing research purely on making things “tasty”. My partner runs an agroecology farm in Fengxian, Shanghai, and we eat the vegetables we grow there. One time the vegetables came out quite bitter, and I was puzzled – shouldn’t agroecological vegetables taste really good? He said the bitterness might be down to a lack of rain, or that poor growth could be due to abnormal temperatures. This is simply nature. The truth is, nature has already been damaged – extreme weather events happen every year. So if nature is already wounded, why should we insist that food must always taste good? Agroecology on a local scale cannot transform the entire natural environment, and the condition of our crops reflects environmental problems. We need to take a broader view, considering many dimensions at once: nutrition, the safety of technology, and the forms agricultural production takes.

II. Rebuilding the Market and Redefining “Good” Food

Tianle: Traditionally, wet markets were the easiest way to reach local, diverse producers. But that channel is shrinking – young people now tend to buy their food from big retailers or online platforms. These sellers prefer to source standardised produce from large-scale growing operations, while smallholder farmers practising crop diversification have no advantage in either scale or variety.

When we do events in Beijing and lay out yellow carrots, people come over and ask whether they’re GM. People have been so conditioned by supermarket food that they’ll only accept a handful of varieties – as if they have already forgotten that natural food is, by its very nature, the most diverse thing there is. The decline in food freshness, quality and variety is closely tied to the supply systems behind it.

The small market cultivated by the Beijing Organic Farmers’ Market is relatively healthy – consumers are willing to buy, and farmers are motivated to grow. We joke that eco farms in Beijing are fiercely competitive – they race not just on yield, but on flavour too. Farmers are starting to realise that consumers paying more aren’t simply buying food free of pesticide and chemical fertiliser, or seeking out old varieties – they want it to taste great as well. From seeds to soil management to field management, agroecology can use a range of efficient, environmentally friendly methods to achieve better flavour. But if the weather turns against you, the taste can suffer.

We believe good agriculture should yield better crops, and that “good” is ultimately expressed in flavour. For farmers, making fruit sweeter is the easiest thing to do; giving it a complex, layered flavour is enormously difficult and demands painstaking soil management behind the scenes. A measured addition of potash fertiliser can raise sugar content, but fruit ripened with chemical fertiliser never has enough time to build up the flavour compounds that make it truly enjoyable. The result is cloyingly sweet, without that satisfying balance of sweetness and tartness.

Industrial agriculture chases so-called efficiency, yet the negative costs are simply pushed onto others. But some people are choosing more diversified approaches to food production, just as consumer demand itself is diverse. The reason our food cannot be replaced by a nutrient tablet is that there is a complex, living interaction between people, food, and the natural world.

Gao Ming: So, starting around 2007, we began promoting Community Supported Agriculture (CSA), hoping to encourage consumers to engage with these issues – for instance, not just picking the prettiest vegetables when they shop. It is a long and arduous undertaking.

Tianle: After “farm-to-table” was proposed, some people felt it was an elitist framing, and the prices were high. I visited Dan Barber myself – at the time he was working with agronomists and farmers, selecting for breeding on the basis of flavour. But does “seed-to-table”, breeding specifically for flavour, also carry an air of elitism? After all, people’s views on flavour differ enormously.

Guan Qi: Dan Barber’s book describes a case in the US: Stephen Jones at Washington State University. He is a professional plant breeder who runs his own bakery – he insists that any variety he develops must be one he himself enjoys eating. He is now involved in evolutionary breeding, which is essentially about restoring wheat variety diversity. He works with international scientists to do it ecologically, which is excellent but also a very particular “seed-to-table” case. I am genuinely curious – do our own scientists eat the varieties they breed?

This brings us back to another issue: customers have developed a uniform, set-in-stone expectation of what a tomato should look like. That expectation is shaped at the very front end of the seed industry, because before a seed variety can be marketed, it must pass a DUS test (a cultivation registration trial or analysis assessing Distinctness, Uniformity and Stability).

III. What Farmers Think

Tianle: And yet, for thousands of years, the logic by which farmers saved and bred their seeds was never so “scientific” – and that very approach gave rise to a rich agricultural biodiversity. The distinctive food cultures of every corner of China are rooted in that biodiversity. Guan Qi, could you tell us more about the situation of farmers in China?

Guan Qi: In rural areas across southwest China, farmers still maintain a great diversity of crop varieties. These landraces – or local varieties – cannot pass the current system of variety registration, because they behave more like a living population: what grows is varied and uneven. Farmers’ needs are hugely diverse. What matters to them is not simply yield, but the stability of yield, the taste, and even cultural and spiritual needs.

Take the Xianghe Nuò, for instance – a glutinous rice variety bred by the Dong ethnic group in Guizhou. At weddings and other ceremonies, only this particular glutinous rice can be used. In that sense, a seed is not merely a physical object; it carries so much information that it allows us to reach across time and feel the culture of a place. The farming households we work with do not rank their seeds into categories of higher and lower – every variety handed down by the ancestors is treasured equally, because you never know when you might need it. Of course, breeding is about far more than GM technology and the like. Flavour is determined not by genes alone but by the environment and the way the land is farmed. In the Taihang Mountains of Hebei, for example, farmers tell us that millet tastes best only when the rows have been weeded three times.

Wang Youzao: The documentary Questions for Rice records farmers who persist in growing rice under vastly different geographic conditions, and an extraordinary diversity of rice varieties. This ecological cultivation system is extraordinarily fragile, and the element that best illustrates that fragility is, surprisingly, the pig. Before rice transplanting, they carry armfuls of pine needles from the pig sty on their backs to the fields and spread them evenly as fertiliser. Because so many young people have left for migrant work in the cities, the remaining families can no longer tend livestock, so they have no choice but to use chemical fertiliser, and traditional growing methods are becoming unsustainable.

● The documentary Questions for Rice can be watched on Tencent Video.
Tianle: Farmers who practise diversified growing often say: I’m willing to grow these old varieties, but if I can’t sell them, I may not be able to keep going. In Questions for Rice, a rice farmer from an ethnic minority group in Yunnan says: look how hard we work – rice would need to sell for 100 yuan a kilogram to make my labour worthwhile. But right now it can only fetch two or three yuan. If I could sell it for ten yuan, I would be happy.

In other words, the further consumers are from producers, the harder it becomes to support more sustainable and diversified production – even when they are already paying a lot. In the world of food there is a strange common truth that goes: “Protect me by eating me.” If people stop eating certain varieties, farmers grow ever more reluctant to plant or raise them, and those varieties may face extinction. To sustain this diversity, we need to discover these varieties more widely and support them through consumption.

Guan Qi: Although commercial hybrid varieties, high-yield varieties and GM varieties seem to emerge endlessly, seed diversity is disappearing at a startling pace. There were 46,000 rice varieties in the 1940s; now there are only 1,000. Wheat once had 13,000 varieties; now there are only five or six hundred. In fact, plant breeders themselves are trapped by the loss of local varieties. The parent lines of many current rice and wheat varieties are rather narrow – a bit like inbreeding. The drawback is excessive uniformity: when a pest outbreak or extreme weather strikes, the risk is magnified enormously.

There are different approaches to conserving germplasm resources. The most widely adopted strategy today is ex situ conservation – storing seeds collectively in cold storage. The National Seed Bank has already collected 530,000 seed accessions, which represents an ultimate form of insurance. However, concentrating everything in one place increases the risk of destruction by disaster or war, and seeds held in cold storage have lost the opportunity to co-evolve with the natural world.

That is why we must also emphasise in situ and on-farm conservation – “walking on two legs”. In farmers’ hands, seeds preserve their diversity in a living way, interacting not only with the natural environment but also with the farmers, and even co-evolving with consumers. This makes them a valuable complement to seed banks. I would argue that the highly monopolistic trend seen in seed markets today is anti-evolutionary, because without diversity there can be no evolution.

On the other hand, our expectations of food today are high and varied, and these flavours cannot simply be conjured up in a laboratory. So can consumers channel their needs to plant breeders and farmers? If farmers can work alongside scientists to help meet those needs, that would be an enormously positive momentum. Yet the Monsanto story shows us that many scientists have not taken up that role. Modern breeding science dates only from Mendel, barely two hundred years ago, and it is the tireless work of farmers the world over that has preserved these seeds, generation after generation.

– Co-organised by –

Foodthink

Tencent News

SDX Academic Publishing

Yali

Farmer Seed Network

Coordination: Tianle

Transcription: Aneal

Editing: ZX