Why Are Young Urbanites Choosing to Head to the Countryside?
Below are several representative responses. A few of them have already set off, ready to begin a down-to-earth new life at their placement farms.
Wishing all members of the Foodthink 2023 cohort in the Ecological Agriculture Placement Programme the very best in finding their answers—in the land and in nature, in labour and in learning.
Reflections and Actions Sparked by Food
I wandered into the agricultural supply shops and was staggered by the sheer variety and breadth of purposes of the pesticides and chemical agents on display. Right beside the vegetable and melon polytunnels, banner ads openly promoted chive fattening agents, fruit-and-melon ripening agents, size-boosting agents—even eggplants had their own glossing agent!
My parents were dissatisfied with the situation too, but they felt powerless to change it. I thought: if I could set up ecological vegetable farming myself, at the very least I could improve the food on the plates of the people around me. At best, if I could shift the mindset of nearby polytunnel farmers so they stopped depending on pesticides and chemical fertiliser and brought back the taste of the vegetables from my childhood, that would be something truly meaningful.

Male, 23, working at a state-owned enterprise after graduating with a degree in Optoelectronic Information Science and Engineering, but his heart is elsewhere.
After that I seldom visited the fields, and it was not until I moved to the city for work that I realised I was most at ease when I was closest to the land.
Now that I live alone and cook for myself, I can pick out the differences between varieties within the same type of fruit or vegetable. Some varieties of tomato are more “mealy”, say—I love those for scrambled eggs with tomato, while others make a better tomato soup base. I’m someone who has to get to the bottom of things. I want to see how my beloved fruits and vegetables actually grow and what, exactly, shapes their flavour.

Female, 31, who spent a year working at an intentional community in the United States after graduating with a degree in Landscape Architecture. On returning to China she became a slash worker juggling roles as translator, photographer and English teacher.
One of the connections this way of living creates is to the land. Too much land is seized for development, and far too much more is rendered barren by fertiliser and pesticide. Beautifully packaged, exorbitantly priced fruit is a case in point. Those unsightly but wholesome, delicious, organically grown fruits can’t find buyers because of their looks, so farmers have no choice but to apply synthetic fertiliser and spray pesticides to make them look and taste appealing—destroying the soil in the process. Consumers then pay a premium to pick them up. In the end, people shell out top dollar for unhealthy fruit while the soil is ruined, and the vicious cycle never stops. Humanity itself is the ultimate victim.
The role ecological farms play is part of the broader picture of sustainable development for the planet and all its people. In fact, I have an idea: use ecological farms as radiating centres to build Community Supported Agriculture networks, working with neighbouring communities and local government on environmental causes, achieving sustainable living across a wider area and encouraging more local people to take part. Truly treating yourself as a living being, not a disposable commodity. Everyone should take responsibility for what they put into their body—not eating simply for the sake of eating. Having access to organic, healthy food is a gift from nature and a fundamental dignity of our existence in this world.

Mastering Down-to-Earth Knowledge and Skills
26, after completing an undergraduate degree in Environment and Sustainability in the UK, returned to China and worked at two environmental and agricultural non-profit organisations, first at one, then the other. About to resign.

Female, 23, after graduating with an undergraduate degree from an agricultural college, currently working as a farm operations trainer at an agricultural company.
31, undergraduate degree in German. Worked as a chef at high-end restaurants in Beijing and Canada before resigning and returning to her hometown to rest.
Male, 22, a graduate in Chinese Literature.
Female, 26, undergraduate and master’s degrees in Chemistry from the UK, since resigned.

Understanding Agriculture and the Countryside Through Practice
Male, 23, a recent graduate in Social Work who took part in agricultural placements across different regions of the country during university and launched an ecological growing programme at school.
I grew up in the countryside, and the moment I got to university, I noticed that vast stretches of the school’s farmland were lying fallow. I couldn’t help feeling sorry for what the school’s education was missing, and for what my classmates were missing—I always wished I could do something. In 2020 I found the chance to learn ecological planting at a family-run farm, which laid the groundwork for the growing projects I later ran at school. But unfortunately, the farming area where I was based was struck by a flood: the crops were wiped out overnight. That made me appreciate all the more how precious food is, and how difficult it is to grow. It also drove me to study more actively the far-reaching impact that abnormal weather has on different regions, different communities, and different stages of the food chain.
Young people in our great cities and universities, as the next generation, need to come to terms with this gradually—and to recognise that future education and careers will increasingly revolve around making peace with the world we inhabit. I believe all of this calls for education. But if I want to walk this path, I must step outside the campus, decide what to let go, and explore for myself.

Female, 24, currently pursuing a master’s degree in Anthropology.
Ecological agriculture makes me think of my own discipline—what ethnology, anthropology, even sociology actually study. How much real difference can they make to the world? What kind of change can ecological agriculture bring in a society where speed, scale and beauty reign supreme? Who are the people sticking with it? What, exactly, is ecological agriculture, and how is it different from traditional Chinese farming? If it’s the same thing, are we simply “going backwards”?
Most crucially: are the people who choose ecological agriculture walking an ascetic path of self-righteousness, or carving out a contrarian influencer’s lane beneath the obsession with speed, size and beauty—or are their actions genuinely making a difference to local ecosystems and communities? And if they are, what counts as an “impact”? What makes it meaningful?
I have been mulling these questions over for a long time. It began with my father always insisting that the pork of his generation tasted better than what we eat today—that it actually tasted like pork. He believes today’s pork all comes from feed-fed pigs, and that the breeds have changed entirely from what they used to be. I feel nothing about it; I’ve grown used to the taste of the pork available now. So I’m curious: when we try to satisfy my dad’s idea of what pork used to taste like, what exactly are we satisfying?
Practising a Coherent Way of Living and Working
Male, 25, after completing a diploma in Marketing, sold insurance and worked as a pharmaceutical sales representative. Dislikes certain habits of office life and hopes to return to the countryside to live and start a business.
As a child, I would often go to the paddies to catch fish, dig out shrimp, and grab crabs; I chased wild hares, snared pheasants, and caught hedgehogs. Now I go home and you can’t see any of that at all. It’s also obvious that the soil quality in the fields has deteriorated badly—compaction is severe, and the amount of fertiliser used keeps increasing year on year. Even trying to go fishing, it’s hard to dig up an earthworm.
I remember spraying pesticide—even fully kitted out in protective gear, you’d come home with your skin red, itchy and sore for days. Mum once told me about a man who was spraying pesticide: his feet were so itchy and painful that he simply pointed the nozzle at them and sprayed pesticide directly on, thinking, “So be it—I’d rather die. The itching and pain are unbearable.” As it turned out, he was fine.
During my first year at the vocational college in the city, I still went home during the holidays to help out. Even after I started working, I grew spring onions, garlic and chillies in my rented flat—plus tomatoes, cucumbers, luffa and pumpkins. I love farm work, I can put up with the hardship, and I want to learn ecological agriculture techniques.
Since my last job ended, I haven’t looked for another. I live in a rented place on my own savings, cooking my own meals. I pass the time with walks, books, films, music, games, growing flowers and vegetables, and looking after my landlord’s dozens of potted succulents. Not having to go back to all those bloody bullshit jobs is genuinely joyful. I rarely think about what job I’ll do next.
The internet or agriculture are the directions I’ve found for now, but I think about it and know that going into the internet industry means you can’t avoid 996 overtime—I’d sooner be in a field racing against a harvest. That feels far more satisfying.

Female, 30, master’s degree in Clinical Medicine. Spent a year volunteering at a temple.
I have cooked for myself over the past two years and shop for groceries often, which has given me a real sense of the food-safety problem. I feel that rather than doing meaningless tasks to earn a wage, then handing my own food safety and physical well-being over to someone else, I would rather get my hands dirty and create it myself.
I am facing a career decision soon, and my desire to go into agriculture grows firmer by the day. To experience and learn in a real setting, rather than leaving it all at the level of imagination, I plan to join the ecological farm placement programme.
Female, 27, diploma in Western Culinary Arts. Previously worked in the pastry section at a five-star hotel and on international cruise ships. Started a business in 2019 dedicated to nature and environmental education in her hometown.
- To try and experience more things, and explore the balance between life and work as well as more possibilities;
- To cultivate an earthy groundedness in life and hone my patience and resilience;
- To meet more like-minded companions and relearn teamwork;
- To see an ecological farm through a fresh lens—nature education, environmental education, zero waste—and to have a deeper experience;
- To use an ecological farm as a better way to understand nature, crops, other living beings, and their relationship with people;
- To eat good food and experience the food cultures of different regions;
- To explore what impact climate change has on ecological agriculture.

Female, 26, after completing an undergraduate degree in Sociology in Europe, admitted to a master’s programme in Sociology/Anthropology at a prestigious US university. Currently taking a gap year.
I want to use my body. Forge it, wear it out, let it dissolve into the mud and wind of the natural world. I want to try this and see whether, afterwards, I can offer a new, honest, grounded answer to the question of what the bare essentials of being alive actually are.
Starting from the most fundamental things—the land, food—I want to become a solid, unshakable person, laying a foundation for both spirit and body. Developing the ability to judge basic needs and values.
I want to learn growing and related techniques, to earn my food with my own body. That is a form of respect for eating, for taking in. I want to know what it feels like when growing, raising, physical labour, fear, harvest, eating, sharing, selling, and storing are all woven together.
As a child, summer holidays meant I was allowed to go back to my grandparents’ home: building a stove, riding wild horses, catching grasshoppers, out on the grassland—with plastic bottles scattered at my feet, newspaper articles about grassland degradation and overgrazing back home, all of it jumbled together. The backwardness of education and healthcare, the harshness of the climate, my mother’s resistance to our hometown and her ambition—they pulled me slowly away. I know the leaves and nature love me, I have so much passion, but I always feel powerless.
I have ideas but little practice; I lack a like-minded community. I am someone who only comes alive and stays fresh through doing. I need to face that about myself. The day-in, day-out labour on a farm, the observation of plants and animals—this is a fitting opportunity to address everything above.
I listened to the sharing session by last year’s placement students and farm mentors. I believe I can truly learn from these farmers—I share their values, I envy their skill and their plainness. Put simply, I want to become that kind of person more than I want to become a professor.

Next Stop: The Fields
What stories will await them once they reach the fields? What will they gain, and what new ideas will take shape? Stay tuned for Foodthink’s forthcoming coverage.
Project coordination: Ma Xiaochao
Editor: Tianle





